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The boss of the Dublin Fashion Festival (DFF) predicts that a "love of style
and fashion will still bring the people out, in spite of the bus strike".

The 48-hour bus strike hits bang in the middle of the DFF which is run by the
retailers and business group, Dublin Town, to increase footfall in the
capital.

Now in its seventh year, the week-long festival opened on Monday night. It
aims to beat last year's figure of bringing an extra 41,000 visitors to the
capital over three days across the weekend.

On-street fashion shows were seen by more than 500,000 people last year, but
the 48-hour bus strike threatens to put a dent in the figures for 2016.

Clyde Carroll, director of marketing of the DFF, which is sponsored by Galaxy
chocolate this year, forecasts "a real love and enthusiasm for fashion will
still bring the people out, bus or no bus.

"The timing of the bus strike is unfortunate but we always say there are
alternative ways of coming into the city, like the train, Luas, Bus Éireann and
taxis.

"I'm confident that our schedule of in-store events, exhibitions, daily
on-street catwalk shows, night-time runway spectaculars, master classes and the
Young Designer of the Year competition will still bring people out because
Dubliners love their fashion."

Mary Mitchell O'Connor, the Minister of Jobs, Enterprise and Innovation
showed her support for Irish fashion by attending the Helen McAlinden show on
Tuesday.

Last night, the Young Designer of the Year competition at College Green went
ahead, and cheering on the 12 finalists was the 2015 winner, Katie Donohoe, who
is now stocked at Om Diva.

One of the high-profile star's of this year's festival was Helen Cody, who
showed 45 couture pieces in her Tuesday night fashion show, the first ever held
in Christ Church cathedral.

Some of her fabrics were digitally printed from photographs she took in the
cathedral and by the paintings of artists Gustav Klimt and Edward
Burne-Jones.

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