A commentary at cnet

[Yui Nausicaaさん]

Sadly I don't read Japanese but I believe this is some kind of blogging stuff. 

Just read a commentary about NX at cnet. https://www.cnet.com/news/what-my-kid-wants-in-nintendo-switch/

This post is thought about that commentary (or the analysis) so read the commentary before scrolling down.

The editor posted his son's reaction to Switch Super Bowl Ad, eagerness to get model and his thought about the commercial.

"Curiously, Nintendo's first Switch videos didn't feature any grade school age children. Its latest Super Bowl extended ad does, fleetingly: playing with grown-ups in games like Mario Kart 8 and the robo-boxing game Arms. Is the Switch made for kids? It seems to be looking at a different audience: millennials. Nintendo's Reggie Fils-Aime suggested the Switch is targeted at young adults with disposable income. That's not my 8-year-old son. Or, even, me."

Well, just think about the diffusion of this product. Who's going to be the early adopter? Obviously it'll be those young adults/gamers with disposable income. Certainly, kids are Nintendo's target but not in early stage of adoption. So the super bowl ad focuses on it's early adopters make a lot of sense. 

A kid might be surrounded by her clever parents reminding lack of software at the lunch so wait and see might be the best strategy. Parents might be raising the stake by stating that this is a very important decision for child to make. If NX does not do well resulting in lack of software support, the kid has stick to NX for a long period of time. The first major adoption for kids will be first holiday season.    

 

And we can observe a way of diffusion Nintendo might be expecting in the super bowl extended cut 0:46. kids go to a young adult's house enjoying NX. Diffusion from early adopters to majority. 

The author also reminded his son that NX is 50 dollar more pricier than Wii U. So NX is $50 more expensive than Wii U?

Here's what my son says about the Nintendo Switch:

• "It's a lot of money. Kids can't really get it because it's really expensive." (I remind him that it's $300, while the Wii U is $250. And, anyway, he doesn't buy his own game systems.) "It's still fifty dollars more expensive!"

I don't get the point that the one with higher price tags among two different generation products means it's more "expensive". Obvious the author didn't take cost/performance into account nor did he think about the product life cycle. 

Generally, this kind of close family members/friends interview is not representative and hardly generates insight.